Clique - Video Game Tracker

Summary

Clique is a video game tracker that offers personalized recommendations and interactive activities to help you discover titles that match your interests.

This project revisits the original 2022 concept and reimagines it in 2025 with a focused design vision using refined design strategy and improved UI navigation.

view live prototype

made with lovable.

Problem

How can the version 2022 be refined and descoped into a more focused experience that resonates with users?

User Overview

The target users are passionate gamers who dedicate significant time to playing. They enjoy interacting with the community and using their spare time to play games.

User Pain Point

Gamers can lose track of titles they've played or meant to play. Buying games can quickly become an expensive habit without a way to manage or prioritize it.

The Challenges

There were two core challenges during this project.

Identifying Core Funtionality

The original product lacked a clear identity. It tried being too many things at once which resulted into feature overload.

Simplifying & Descoping

It was important to step back and pivot the product to restructure the app intentionally. Narrowing the focus built a stronger user experience and deliver clear user value.

User Flow: Match Maker

Match Maker helps users find their next game through a short series of questions. It matches them to titles that fit their interests and needs.

view match maker

made with lovable.

With a few questions, Match Maker effortlessly recommends games to the user.
Not happy with the results? Users can shuffle their recommendations to discover new matches.
Questions cover key factors like budget, available time, and preferred genres to accurately recommend relevant games to the user.

Concept Exploration: 2022

The 2022 concept focused on community building for users to share their love of gaming.

The name "Clique" was intentionally double-layered meant to represent the act of clicking during gameplay but also a reference to community.
The concept was inspired by quarantine, when people turned to online platforms to stay connected.
The app centered around social features: online groups, direct messaging, and a post board where gamers could share and engage with content.
The goal was to create a dedicated space for gamers, offering game-focused content like articles, screentime tracker and game recommendations.

Concept Exploration: 2025

The 2025 version shifts to a solo experience, focused on collecting and tracking games. Some elements of the original concept were carried over but the experience was rebuilt.

The 2025 version descopes the project significantly, stripping features in order to focus on one core functionality.
Users can build and manage their gaming collection with custom filters.
Users can find new games through curated activities and discovery mixes.
Search offers detailed categorization so users can explore and find games in multiple ways.

Design Pivot

This design pivot became an opportunity to step back and approach the product with more strategic intent. The side-by-side comparison demonstrates how the UI and navigation evolved.

Improvements

Clique could be further refined to improve the user experience and strengthen product value.

Community

Reintroducing community features could improve engagement and retention, giving users a reason to keep coming back.

Accessibility

Add accessibility features. This includes light and dark mode support and customizable display options.

Improved UI

Continued refinement would improve the user experience and navigation for the user.

Reflection

Design is not just about creating something visually appealing; it's about solving problems with intention. Working on Clique taught me to embrace iterative improvement. This project allowed me to descope, clarify intent, and build with a clear purpose. It’s not about adding features but, designing the experiences that resonate with users.

view live prototype

made with lovable.

2026 Update

UI improvements were made directly in Lovable, refining the visual design and overall experience.

see more updates

Reduced Text

Unnecessary copy was removed to reduce visual noise, creating a cleaner and more intuitive interface.

Improved Cards

Cards better reflect the video game aesthetic, incorporating vibrant gradients and character imagery for a more immersive feel.

Improved UI

Spacing and layout adjustments for a more balanced and polished UI.