jebu. – clique

Summary

Clique is a video game tracker that offers personalized recommendations and interactive activities to help you discover titles that match your interests.

This project revisits the original 2022 concept and reimagines it in 2025 with a focused design vision using refined design strategy and improved UI navigation.

view live prototype

Currently tweaking the prototype. Apologies for the inconvenience!

Problem

How can version 2022 be refined and descoped into a more focused experience that resonates with users?

User

Users are passionate gamers who dedicate a lot of time to play games. They enjoy buying physical and digital versions of the game, interacting with the community and collecting merchandise.

User Pain Point

Gamers who have been playing for a long time might have forgotten titles. Collecting can also be an expensive hobby.

The Challenges

There were two core challenges during this project.

Identifying Core Funtionality

The product did not have a clear identity. It tried being many things at once which resulted in feature overload.

Simplifying and Descoping

It was important to step back and pivot the product to restructure the app intentionally. I can focus on creating a stronger user experience and value.

Learning Opportunity

The user journey imagines how Clique 2025 could exist for an average user.

This outlines pain points and oppportunties to improve user experience and satisfaction.

User Flow: Match Maker

Match Maker is a feature that allows users to complete a series of questions to help them find a game that match their interests and needs.

try it out

Match Maker allows the user to effortlessly find a game to play with just a few questions.
If they do not like their recommendations, they can shuffle their results to discover new recommendations.
Match Maker existed in the 2022 version but became a highlighted feature in 2025 to enhance user benefit.
The series of questions include asking about their budget, time, genres etc. to best find games that meet their needs.
Users can choose to "wishlist", "favourite" or "played". If users have already played a game it will be added to their collection and no longer recommended to them.

Concept Exploration: 2022

In 2022, the concept focused on community building with online interactions such as direct messaging, posting board and online groups.

Clique was initially named "Clique" due to its focus on building gaming communities.
It was inspired by the peak of quarantine, when a lot of people turned to online platforms to stay connected with family and friends.
The app featured social media features such as online groups, direct messaging and post board.
The goal was to make an online space just for gamers with game-focused content such as articles, play-time tracker and game recommendations.

Concept Exploration: 2025

2025 version focused on a solo experience, allowing the user to collect and track their video games. Some elements of the original concpt were kept such as the game reccomendations.

2025 version descopes the project, removing many features to only focus on one functionality.
Users can build their gaming collection, making custom filters to organize their collection.
Users can discover new games through activities or discover mixes.
Search has a detailed categorization for users to find games in multiple ways.

Design Pivot

This design pivot became an opportunity to step back and approach the product with more strategic intent. The side-by-side comparison demonstrates how the UI and navigation evolved.

Improvements

Clique could be further refined and improved to improve user experience and product value.

Community

Add community features to improve engagement and user retention. This incentivizes users to keep coming back.

Accessibility

Add accessibility features. This includes light and dark mode, customizable elements such as making images larger.

Improved UI

The UI could be further refined to improve visuals and navigation flow.

Reflection

Design is not just about creating something visually appealing; it's about solving problems with intention. Working on Clique taught me to embrace iterative improvement. This project allowed me to descope, clarify intent, and build with a clear purpose. It’s not just about adding features, but designing the right experiences that resonate with users.

view live prototype

Currently tweaking the prototype. Apologies for the inconvenience!